Brand Development and Marketing Materials
Challenge: Peak Radar is the retail brand of the Cultural Office of the Pikes Peak Region (COPPeR.) The popular website is the go-to resource and arts and culture events in the greater Colorado Springs area, with an online subscriber list of 15,000 and more than 50,000 unique visitors monthly. Related advertising opportunities generate critical revenue for COPPeR, but were under-delivering against the organization’s financial goals
Solution: The visual identity of Peak Radar was fragmented and dated, and didn’t adequately communicate the vibrancy or power of the institution. AH Creative developed a logo and visual identity that now project a more contemporary look and feel, with improved readability. The logo suite was created to clearly establish not only the Peak Radar master brand, but also the related individual brands used to promote arts and culture in the Pikes Peak region. The branding improvements increase consumer memorability, which in turn maximizes investment in all the organization’s communications.
Marketing Media: Print collateral, print advertising, online, social media