Pikes Peak Arts Council
Pikes Peak Art & Music Festival
Challenge: The Pikes Peak Arts & Music Festival had been a signature annual arts and culture event in the region, providing the Pikes Peak Arts Council (PPAC) with significant visibility and revenue. After a one-year hiatus due to the Black Forest Fire, the PPAC needed to reintroduce the Festival to the community, recapture its former participant base, and grow the event attendance.
Solution: Leveraging the work of local artists, AH Creative developed a new visual brand and promotional materials for Pikes Peak Arts & Music Festival in a compelling campaign. Notable for color and simplicity, the design maintains strict consistency through multiple pieces, including posters, flyers, out-of-home and online assets, while color rotates to present variety. This powerful visual made the campaign arresting and memorable, while simultaneously elevating the local creative community.
Revenue from vendor sales increased 10 percent from the 2012 event, with attendance projected at more than 20,000 people over the course of three days.
Marketing Media: Print advertising, collateral, signage, online, social media