A Simple Equation to Get Your Product Narrative Right

By Sarah Ryals Published by: Colorado Springs Business Journal You’ve probably heard the old marketing adage, “nobody wants to buy a drill, they want to buy a hole.” Some take that a step farther and say, “nobody wants just a hole, either – they want a cool treehouse for the kids.” Whichever version you find more compelling, the core truth is this: to market successfully you must know what emotions will motivate someone to buy what you’re...

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