Small Business Retailing 101: You Are Your Unique Selling Proposition

As a small independent business competing for sales this holiday shopping season you know that every customer counts. You don’t have the capital to invest in paid advertising let alone the resources to create a marketing campaign that stands out and engages potential customers. Inevitably small independent businesses like yourself first reaction is to rush to offer discounts. In this coupon driven economy it is a rational tactic that drives...

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