Cultural Office of the Pikes Peak Region (COPPeR)
October is Arts Month Campaign
Challenge: The Cultural Office of the Pikes Peak Region (COPPeR) was launching a first-ever, month-long event to celebrate and recognize how arts and culture contribute economic and social benefits to the greater Pikes Peak region. Its success was critical and would depend on a well-thought-out strategic communications campaign that would be compelling to the general public.
Solution: AH Creative developed a visual identity for the event (including logo, identity and visual series) that captured the spectrum of visual and performing arts. The communications campaign promoted the inaugural season for “October is Arts Month”, with the intent for event to become an annual celebration of arts and culture. The messaging drove people to PeakRadar.com, COPPeR’s arts and culture resource, for details about events and activities, encouraging attendance, participation and support for arts and culture in the community.
Marketing Media: Print advertising, out-of-home, online, social media and public relations assets.