Cultural Office of the Pikes Peak Region (COPPeR)
Brand Development and Graphic Standards
Challenge: Update and unify the Cultural Office of the Pikes Peak Region (COPPeR) brand and establish graphic standards that would be relatable and relevant to the non-arts community upon which COPPeR depends for financial support. As the steward and advocate for economic development for arts and culture in the Pikes Peak region, COPPeR needed to solidify a brand identity that reflected the organization’s role as a bridge between the arts, culture and business communities.
Solution: Beginning with a comprehensive review of COPPeR brand assets, a new brand platform was developed to elevate the visual identity and construct a voice that projects the organization’s tenets, mission and vision. The complete identity standard includes logo identity, type and layout specifications as well as strategies for community engagement. As a non-profit organization with many community partnerships and engagements, these standards establish a platform for growth as advocate and steward of arts and culture. COPPeR immediately implemented the new standards into marketing materials and the annual report.
Marketing Media: Print collateral, out-of-home, online, social media