Regional Business Alliance
Local Business Team Recruitment Campaign
Challenge: After the Colorado Springs Chamber of Commerce and Economic Development Corporation merged to form the Colorado Springs Regional Business Alliance, the organization needed to create itself anew in the eyes of the business community, clarifying its revised mission. Following institutional changes and organization restructuring, it was imperative that the new Alliance emerge appearing strong, focused and well-directed.
Solution: AH Creative built a campaign featuring a series of persuasive calls-to-action directed at local business owners and industry experts. The aim of the messaging was to promote member retention and recruitment throughout the transitional period, framing the Alliance as a potent new force for the city’s business objectives and summoning the participation of decision-makers and thought leaders.
Marketing Media: Direct response, online and social media