Small Business Retailing 101: You Are Your Unique Selling Proposition

Small Business Retailing 101: You Are Your Unique Selling Proposition

As a small independent business competing for sales this holiday shopping season you know that every customer counts. You don’t have the capital to invest in paid advertising let alone the resources to create a marketing campaign that stands out and engages potential customers. Inevitably small independent businesses like yourself first reaction is to rush to offer discounts. In this coupon driven economy it is a rational tactic that drives...

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A Simple Equation to Get Your Product Narrative Right

By Sarah Ryals Published by: Colorado Springs Business Journal You’ve probably heard the old marketing adage, “nobody wants to buy a drill, they want to buy a hole.” Some take that a step farther and say, “nobody wants just a hole, either – they want a cool treehouse for the kids.” Whichever version you find more compelling, the core truth is this: to market successfully you must know what emotions will motivate someone to buy what you’re...

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