Brand Development & Brand Marketing Challenge: Revitalize Chapel Hills Mall’s 30-year-old visual identity and brand voice to communicate significant capital and tenancy improvements to this longtime regional retail destination in Colorado Springs. Differentiate the Mall as an ascending brand in an environment where many malls were declining, perceived as outmoded, and where lifestyle centers were emerging as fierce competitors. Solution:...
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Brand Identity Challenge: The concept of a year-round public market is an emerging one for Colorado Springs but has been successful in other cities. The local organizing group needed to create a convincing case for investors, as well as potential vendors and customers in order to bring the idea to life in this community. Solution: After conducting a feasibility study, AH Creative helped create a cohesive rationale for the Public Market idea...
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Membership Acquisition Campaigns Challenge: Representing over 30,000 members across North America, MBCA is the official lifestyle organization for Mercedes-Benz enthusiasts. AH Creative was assigned to create and support Mercedes-Benz Club of America (MBCA) new member acquisition campaigns through a variety of marketing initiatives, including print advertising, direct mail, direct response and social media engagement. Solution: Through various...
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Every Gift Tells A Story Holiday Campaign Challenge: Maximize seasonal sales for 100 Mall retailers whose success depends on holiday shopping revenue with a compelling consumer multi-media advertising campaign. Develop a distinctive message that would engage consumers and break through the advertising clutter, promoting Chapel Hills Mall as a premier destination for holiday shopping. Solution: “Every Gift Tells A Story” campaign used the humor...
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October is Arts Month Campaign Challenge: The Cultural Office of the Pikes Peak Region (COPPeR) was launching a first-ever, month-long event to celebrate and recognize how arts and culture contribute economic and social benefits to the greater Pikes Peak region. Its success was critical and would depend on a well-thought-out strategic communications campaign that would be compelling to the general public. Solution: AH Creative developed a...
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Brand Identity Challenge: As a start-up with a limited budget, Fossil Brewing Company needed a comprehensive logo suite that closely aligned each unique beer style to the parent brewery brand. They craved an array of brew identities that would – in a smart, engaging way – appeal to the sophisticated craft-beer consumer and also be relevant to the parent brand. Solution: AC Creative came up with a logo identity suite including individual logo...
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