Back to School Campaign Challenge: Fuel buying behavior during retail’s second-busiest shopping season with a compelling promotional campaign highlighting back-to-school shopping opportunities throughout Chapel Hills Mall. Solution: Target both mothers shopping for younger children and teens shopping for themselves with the message that the Mall’s 100 popular, retail brands make it a premier destination for the latest back-to-school fashions...
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Pikes Peak Art & Music Festival Challenge: The Pikes Peak Arts & Music Festival had been a signature annual arts and culture event in the region, providing the Pikes Peak Arts Council (PPAC) with significant visibility and revenue. After a one-year hiatus due to the Black Forest Fire, the PPAC needed to reintroduce the Festival to the community, recapture its former participant base, and grow the event attendance. Solution: Leveraging...
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Summer Savings Campaign Challenge: The period between spring and back-to-school is traditionally slow for many retail categories, including many of the 100-plus merchants at Chapel Hills Mall. However, there is the potential for huge shopper appeal based on all of the discounting that goes on during this interval, as well tempting inventories of warm-season merchandise. The Mall needed a fresh, eye-grabbing approach to shoppers that would...
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Brand Development and Marketing Materials Challenge: Peak Radar is the retail brand of the Cultural Office of the Pikes Peak Region (COPPeR.) The popular website is the go-to resource and arts and culture events in the greater Colorado Springs area, with an online subscriber list of 15,000 and more than 50,000 unique visitors monthly. Related advertising opportunities generate critical revenue for COPPeR, but were under-delivering against the...
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Kids First Kids’ Club Brand Development and Event Marketing Challenge: Leverage a secondary Chapel Hills Mall brand around “Kids First” that would support building a database of families with young children and create brand preference among participants. Build on the success of Kids First Safety Day – an annual event that draws more than 10,000 to the mall, making it a nucleus for creating a platform of engagement with families....
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Membership Event and Promotions Marketing Challenge: Every year MBCA hosts membership events such as Concours d’Elegance, a showcase competition among Mercedes-Benz owners. Events such as “Legends of the Autobahn,” “StarFest” and “StarTech” have national and regional recognition. MBCA programs include the bi-annual membership-only raffle. The messaging and visual elements for each were fragmented and lacking connection to the Club brand....
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