Brand Development and Graphic Standards Challenge: Update and unify the Cultural Office of the Pikes Peak Region (COPPeR) brand and establish graphic standards that would be relatable and relevant to the non-arts community upon which COPPeR depends for financial support. As the steward and advocate for economic development for arts and culture in the Pikes Peak region, COPPeR needed to solidify a brand identity that reflected the organization’s...

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Local Business Team Recruitment Campaign Challenge: After the Colorado Springs Chamber of Commerce and Economic Development Corporation merged to form the Colorado Springs Regional Business Alliance, the organization needed to create itself anew in the eyes of the business community, clarifying its revised mission. Following institutional changes and organization restructuring, it was imperative that the new Alliance emerge appearing strong,...

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Brand Identity Challenge: See the Change USA is a national non-profit with a mission to promote and advocate for advanced physics curricula for middle school students across the United States. The organization needed to construct a convincing communication platform that would draw financing, participation and endorsement from the parent, grant, and school administration communities. Solution: A cohesive foundation was based on a brand platform,...

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