Chapel Hills Mall
Back to School Campaign Challenge: Fuel buying behavior during retail’s second-busiest shopping season with a compelling promotional campaign highlighting back-to-school shopping opportunities throughout Chapel Hills Mall. Solution: Target both mothers shopping for younger children and teens shopping for themselves with the message that the Mall’s 100 popular, retail brands make it a premier destination for the latest back-to-school fashions and accessories. The messaging centered on the notion that the Mall had the selection and variety to...
read morePikes Peak Arts Council
Pikes Peak Art & Music Festival Challenge: The Pikes Peak Arts & Music Festival had been a signature annual arts and culture event in the region, providing the Pikes Peak Arts Council (PPAC) with significant visibility and revenue. After a one-year hiatus due to the Black Forest Fire, the PPAC needed to reintroduce the Festival to the community, recapture its former participant base, and grow the event attendance. Solution: Leveraging the work of local artists, AH Creative developed a new visual brand and promotional materials for...
read moreChapel Hills Mall
Summer Savings Campaign Challenge: The period between spring and back-to-school is traditionally slow for many retail categories, including many of the 100-plus merchants at Chapel Hills Mall. However, there is the potential for huge shopper appeal based on all of the discounting that goes on during this interval, as well tempting inventories of warm-season merchandise. The Mall needed a fresh, eye-grabbing approach to shoppers that would remind them of the delights of summertime shopping and help motivate buying behavior. Solution: Drawing a...
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Brand Development and Marketing Materials Challenge: Peak Radar is the retail brand of the Cultural Office of the Pikes Peak Region (COPPeR.) The popular website is the go-to resource and arts and culture events in the greater Colorado Springs area, with an online subscriber list of 15,000 and more than 50,000 unique visitors monthly. Related advertising opportunities generate critical revenue for COPPeR, but were under-delivering against the organization’s financial goals Solution: The visual identity of Peak Radar was fragmented and dated,...
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Kids First Kids’ Club Brand Development and Event Marketing Challenge: Leverage a secondary Chapel Hills Mall brand around “Kids First” that would support building a database of families with young children and create brand preference among participants. Build on the success of Kids First Safety Day – an annual event that draws more than 10,000 to the mall, making it a nucleus for creating a platform of engagement with families. Solution: Extend the Kids First concept across multiple highly successful family events (Mall-O-Ween;...
read moreMercedes-Benz Club of America
Membership Event and Promotions Marketing Challenge: Every year MBCA hosts membership events such as Concours d’Elegance, a showcase competition among Mercedes-Benz owners. Events such as “Legends of the Autobahn,” “StarFest” and “StarTech” have national and regional recognition. MBCA programs include the bi-annual membership-only raffle. The messaging and visual elements for each were fragmented and lacking connection to the Club brand. Solution: AH Creative developed unique event and promotional brands within the MBCA parent brand...
read moreCultural Office of the Pikes Peak Region (COPPeR)
Brand Development and Graphic Standards Challenge: Update and unify the Cultural Office of the Pikes Peak Region (COPPeR) brand and establish graphic standards that would be relatable and relevant to the non-arts community upon which COPPeR depends for financial support. As the steward and advocate for economic development for arts and culture in the Pikes Peak region, COPPeR needed to solidify a brand identity that reflected the organization’s role as a bridge between the arts, culture and business communities. Solution: Beginning with a...
read moreRegional Business Alliance
Local Business Team Recruitment Campaign Challenge: After the Colorado Springs Chamber of Commerce and Economic Development Corporation merged to form the Colorado Springs Regional Business Alliance, the organization needed to create itself anew in the eyes of the business community, clarifying its revised mission. Following institutional changes and organization restructuring, it was imperative that the new Alliance emerge appearing strong, focused and well-directed. Solution: AH Creative built a campaign featuring a series of persuasive...
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Brand Identity Challenge: See the Change USA is a national non-profit with a mission to promote and advocate for advanced physics curricula for middle school students across the United States. The organization needed to construct a convincing communication platform that would draw financing, participation and endorsement from the parent, grant, and school administration communities. Solution: A cohesive foundation was based on a brand platform, including logo identity and graphic standards developed by AH Creative. The agency went on to build...
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